In today's online era, we all need a website to bring in business. But more importantly, we need websites that effectively work to engage prospects and direct them to the next step (subscribing, participating, buying, etc).
In this online masterclass, you'll learn how to craft your website to get the results you seek. Specific topics include:
- How an authentic brand will impact your website
- The five key elements of a brand
- What to consider for your information architecture and content strategy
- How to develop purposeful user flows
- Tips for choosing the right CMS for your organization