Everyone has a set of values they live by. Values are your beliefs, standards or principles that govern how you think, behave, or react to situations. Even if you haven’t defined them, they exist. Otherwise, you wouldn’t find yourself saying things like, “I would NEVER do THAT!” Why? Because it goes against your values. The same should be true for your business or organization. There are things that would be out of character for your organization to do. When you have multiple people representing your organization, it becomes critical to list and define your values on paper so that they can be properly adopted and implemented throughout your brand.
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