Every organization, ministry and entrepreneur has a brand, whether they've intentionally built it or not. There are 5 key brand elements you need to establish in order to lay a strong foundation for all of your marketing and design materials that you want to develop. Because each one builds upon the other, those brand elements are listed below in the order they should be addressed.
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Sometimes in business, we find ourselves working with clients that just aren’t the right fit. Maybe they started off ok (read “sane”), but somewhere down the road they became a painful burden. I had a client like that before, and found myself sharing this wisdom with my design team:
Everyone has a set of values they live by. Values are your beliefs, standards or principles that govern how you think, behave, or react to situations. Even if you haven’t defined them, they exist. Otherwise, you wouldn’t find yourself saying things like, “I would NEVER do THAT!” Why? Because it goes against your values. The same should be true for your business or organization. There are things that would be out of character for your organization to do. When you have multiple people representing your organization, it becomes critical to list and define your values on paper so that they can be properly adopted and implemented throughout your brand.
This morning I found myself reading in the book of Esther, where I kind of stumbled on a sentence that spoke volumes about good leadership, or lack thereof. In verse 15 of chapter 3, it says, “The messengers scurried forth with the king’s order. The edict was issued in Susa the citadel. While the king and Haman sat down to drink, the city of Susa was in an uproar!” I’ve read the book of Esther a number of times, but this was the first time this almost small note jumped out to me.
Communications, strategy, and business, oh my! Running a nonprofit organization requires a lot of planning on behalf of the leadership and a common struggle that comes up is which plans and in what order. We often see organizations put the cart before the horse when it comes to these major types of plans. And worse yet, we’ve seen organizations spend so much time on one plan that they never get around to the next necessary plan (or never finish the first plan).